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January 28, 2004
By: TOM BRANNA
Editor
At least four private equity firms including the UK’s Permira have entered the second round in the 1 billion euros ($1.25 billion) plus sale of Swedish direct-sales cosmetics firm Oriflame, sources close to the matter said on Tuesday.A consortium of Texas Pacific Group and Advent International has also been selected, along with Nordic private equity company EQT. At least one company in the sector has also been short-listed, the sources said, although they declined to name the buyer. Press ...
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